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Surrogates Matter More Than You Think
The effectiveness of political endorsements hinges significantly on the quality of surrogates associated with a campaign. A lack of strong endorsements from key figures can create a perception of weakness in support. Strong surrogates amplify a candidate's message, especially in challenging dialogue spaces where they can effectively engage with opposing views. Conversely, poorly chosen surrogates or biased platforms can diminish the quality of discourse and lead to unproductive debates, resulting in public disillusionment. Furthermore, the propagation of lies without accountability in political discourse underscores a troubling societal issue, calling for authenticity and factual integrity in communication.