1min snip

Choiceology with Katy Milkman cover image

To Fight Another Day: With Guests Alex Imas & Mary Stockwell

Choiceology with Katy Milkman

NOTE

The Realization Effect

The realization effect highlights how individuals view losses differently when they have formally acknowledged them, such as by selling a depreciated asset or losing a battle. Until a loss is realized, individuals may continue to hold out hope and take more significant risks as they have not come to terms with the loss. Once a loss is formalized, individuals tend to become more risk-averse in their decision-making, as the realization of a loss affects their mindset and behavior.

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