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#139: Strategy | Building Community in B2B, LinkedIn Organic, and Influencer Partnerships (with Chris Walker)
B2B Marketing with Dave Gerhardt
Build Community Organically, Not Forcefully
Communities grow best when developed organically rather than through forced efforts. Genuine passion for a topic, without specific goals, often leads to natural engagement, as evidenced by early customer interactions arising from social media and podcasts. Measuring community success can be problematic when driven by predefined metrics or company objectives, which may conflict with the foundational purpose of community building. Independent communities tend to thrive, as their success correlates directly with member engagement, while corporate-led initiatives often prioritize product leads over genuine value. Ultimately, maintaining focus on the authentic reasons for community creation—sharing valuable information and fostering connections—ensures meaningful engagement.
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