The hedonistic treadmill, which drives humans to constantly search for more happiness, plays a significant role in shaping our lives. However, happiness is a fleeting goal that can keep people miserable. Contentment, on the other hand, is a worthy and more sustainable goal. The rise of social media and the constant comparisons it fosters can disrupt contentment. Nevertheless, the hedonistic treadmill is essential in driving our desires for progress, innovation, and entrepreneurship. While material wealth can bring some level of happiness, its impact on overall well-being is limited. Surrounding oneself with beauty and inspiring objects can enhance happiness by a small percentage. Beyond a certain income threshold, the increase in happiness from material possessions becomes negligible. Despite this, the pursuit of increased happiness and quality of life remains important and worthwhile.
Tobi Lütke is the CEO and Co-Founder of Shopify, the powerhouse company allowing anyone to start and grow their e-commerce business. Over an incredible 18 years, Tobi has scaled Shopify to 10% of total US e-commerce, millions of merchants in over 170 countries, and a market cap today of over $60BN. Huge thanks to Harley Finkelstein for making this happen.
In Today's Episode with Tobi Lütke We Discuss:
1. From a Small German Town to One of the World's Most Powerful CEOs:
- What did Tobi want to be when he was growing up?
- Who did Tobi learn most from in his younger years? How does Tobi think about the importance of mentorship in learning?
- What does Tobi know now that he wishes he had known when he started Shopify?
2. You Can Learn More from World of Warcraft Than You Can Companies:
- Why does Tobi believe you can learn more from World of Warcraft than you can from studying companies?
- Why does Tobi believe that humans are terrible at company building? What are the most obvious ways we can improve the quality of the companies we build?
- Why does Tobi believe that in-person is far superior to remote working? What are the nuances?
3. The Best Companies Operate with Many Constraints:
- Why does Tobi believe in all cases, constraints produce creativity?
- What is the difference between an enforced constraint and an artificial constraint?
- How can leaders create and enforce artificial constraints when they are not real?
- How do the best leaders use constraints to ensure their companies move faster and faster?
4. Inside the Mind of Tobi Lütke: Decision-Making & Prioritisation:
- How does Tobi reflect on his own decision-making process? How has it changed?
- Why does Tobi believe that sunk cost fallacy is BS and only leads to your outsourcing approval to someone else?
- Why does Tobi hate "black boxes"? How does he remove them from the org entirely?
- How does Tobi decide what to learn? What is his learning process once he has made this decision?
- How does Tobi decide what to prioritise in terms of strategic initiatives for Shopify?