E089: “The acceleration we’ve been waiting for” - Paul from BK Beauty
OPERATORS
Value Lies in Distribution
Creators prioritize relationships with brands that promise measurable rewards, such as increased distribution, followers, and commissions. They focus on collaborations that enhance their visibility and income, as time is a critical resource. Effective seeding through distribution channels is crucial to ensure that content creation is worthwhile and profitable for creators. Maximizing distribution potential is key to motivating creators to engage with a brand's products and invest effort into content development.
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