The partnership between Aston Martin and James Bond is iconic and holds a special meaning for fans. Just like Barbie, it symbolizes a magical collaboration. The story of John Heggity reinforces the importance of patience for creative individuals, as forcing creativity is difficult. Playing fast and loose with deadlines is a way for creative people to create the conditions that maximize their chances of getting lucky.
Rory Sutherland is a British advertising executive, author, and marketing visionary. He’s the UK Vice Chairman of Ogilvy, one of the world's largest and most renowned ad firms. Mad Men is largely inspired by the company and one of the firm’s founders, David Ogilvy.
Rory started Ogilvy’s behavioral science practice, pioneering the application of behavioral economics and evolutionary psychology to marketing and advertising.
Some of his counterintuitive theories on marketing and human behavior are compiled in his book Alchemy: The Power of Ideas That Don't Make Sense, where, primarily, he argues that great marketing ideas are often built around a core that is profoundly irrational.
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