20VC: Turning Canned Water into a $700M Media and Health Company, What Makes Truly Great Brands, How Founders Can Build Their Brand From Day 1 Today & How to Create Viral Content with Little to No Budget with Mike Cessario, Founder and CEO @ Liquid Death
The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
Creative Expertise Over Collective Input
Successful idea generation in marketing requires expertise rather than broad consensus. Like the writers of Saturday Night Live, who rely on skilled professionals to create engaging content, marketing teams should prioritize the input of those trained in creative execution. This emphasis on professionalism is crucial when aiming to produce genuine entertainment, which is significantly more challenging than typical marketing efforts. Many view marketing as an easy task, but effective entertainment marketing demands a high level of skill and understanding to resonate with audiences.
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