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How a French Pharmacist Changed People's Lives in Six Minutes
In the advertising world, belief is everything. An example is given of a French pharmacist named Emil Co. who discovered that his belief in a medicine determined its effectiveness. He sold his pharmacy and focused on changing people's beliefs through relaxation and positive affirmations, treating 40,000 people a year. He used hypnosis but called it auto suggestion to avoid negative associations. The speaker also shares their own daily affirmations and cold shower routine for a positive mindset.