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S7 E9: Crush Your CRO with These 20 Elite Tips
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The Power of Social Proof for Conversion Rate Optimization
Social proof plays a crucial role in improving conversion rates on websites. Adding social proof elements, such as customer reviews, number of products sold, or number of followers, to the homepage hero section can significantly impact the conversion rate. Social proof should be easily visible and accessible on the website to assure potential customers that others have tried the product successfully before. Incorporating social proof throughout the site, like product pages and ads, can enhance the customer's trust and confidence. Brands like Jolie excel in leveraging social proof by integrating user-generated content into their ads and product pages effectively.
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