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99% of Businesses Fail Over a Long Enough Time Horizon | Ep 663
The Game w/ Alex Hormozi
Shifting Focus from Selling Services to Selling Business as an Asset
Shifting the focus from selling services to selling the business as an asset can provide substantial leverage in future negotiations. Viewing the business as a true, sellable asset, rather than just selling services or products, can significantly elevate the business and the owner's position in negotiations. This approach aligns with the idea that the CEO's role is to sell the business, while the salespeople focus on selling the products. By making the business sellable, the owner gains substantial leverage in negotiations, and this mindset shift is recommended as a key negotiating strategy, emphasizing the importance of not being overly reliant on closing a deal.
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