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There’s a problem with the world’s most famous nudge
Nudge
The Effectiveness (and Limitations) of Changing Defaults in Decision Making
Many people choose the easier option, even if it's not the best choice. Changing the default from opt-in to opt-out for organ donation can greatly increase the number of donors. This has been successful in Wales and the UK, but ease of use doesn't always lead to better decision-making.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode