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Haute Couture: Fashion & Luxury in the Future of the Internet
TechMagic with Cathy Hackl
Yoana Matei on Building an Engaging Immersive Experience Around Beauty Products
Yoana Matei, head of emerging and immersive technologies at Procter and Gamble, discusses the challenge of creating an engaging online experience for beauty products. Her team built the Beauty Sphere, an interactive portal focused on responsible beauty initiatives. The purpose is to communicate and collaborate with consumers, rather than selling products. Through immersive spaces, consumers better understand sustainability and citizenship stories. The goal is to enhance collaboration with consumers for actual selling.
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