1min snip

Decoder with Nilay Patel cover image

How the head of Facebook plans to compete with TikTok and win back Gen Z

Decoder with Nilay Patel

NOTE

Wel the Lens on That Next Generation Is Changing

Young generations prefer to have meaningful social interactions through private messenger threads rather than public feed posts on Facebook. Creator content that speaks to their interests is highly valued by young adults, creating a meaningful connection with the creator even without a personal relationship.

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