Episode 2: Chelsea Griffin Appiah
Beyond Influence
Send Items for Testing Before Contract
Brands should send items or test kits to creators and influencers well before discussing any contracts. By allowing influencers to try the products, they can create more authentic and impactful content based on their personal experiences with the brand's offerings, leading to more genuine endorsements and successful partnerships.
00:00
Transcript
Play full episode
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
