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#330: What’s Working Now For Client Acquisition (A Guide For Freelancers)
6 Figure Creative
Targeted Leads Yield Better Conversions
Proper business setup enables access to diverse leads, even if some convert at a lower rate, which can normalize and optimize overall closing percentages. Experiencing rejection at least half the time indicates potential for improved rates and marketing strategies. Utilizing the Meta Ads platform is essential for efficiently reaching the right audience. Implementing a concise 40-second ad serves to pre-filter interested prospects, followed by a detailed video that further narrows down potential leads. A pre-call questionnaire enhances qualification, often resulting in a significant drop-off and ensuring that only the most interested contacts proceed. This strategy can lead to a cost-effective sales conversation for businesses, making paid ads a profitable channel when combined with repeat customers and referrals.
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