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The Rest Is History cover image

484. The Food that Changed the World

The Rest Is History

NOTE

Nostalgia Gives Birth to Fabricated Traditions

Italy's rapid transition from a peasant to an industrial society occurred predominantly in the late 1950s through the 1970s, a tumultuous decade marked by terrorism, state corruption, and environmental crises. During this period, a yearning for rustic food emerged, spurred by a nostalgic return to perceived ancient peasant traditions, which were predominantly constructed narratives rather than authentic heritage. This cultural shift led to the creation of brands like Il Moolino Bianco, representing a fabricated rustic identity. Giovanni Rana exemplifies this phenomenon as a significant figure in the Italian food industry, particularly known for his contributions to Tortellini.

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