The personalization of user experiences by companies like Netflix and Amazon highlights a growing expectation for tailored content. Audience members now anticipate individualized interactions based on their preferences and behaviors. This principle applies to membership scenarios as well, where offering the same content to diverse skill levels can lead to disengagement. Beginners might feel overwhelmed by advanced material, while experienced users could be frustrated with beginner content. Thus, ensuring that each user receives appropriate content aligned with their specific needs is crucial for maintaining engagement and satisfaction.

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