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Dissecting Amazon Leadership Principles (LPs), for Amazonians & Non-Amazonians with Ethan Evans & David Anderson
Level Up with Ethan Evans (retired Amazon VP)
Embrace Challenges and Pursue Growth
Despite initial doubts and challenges, Jeff decided to pursue building the Kindle even though it was expected to be harder, cost more, and take longer than anticipated. He believed that the company needed to expand its capabilities and was willing to take the risk to achieve growth. Despite the difficulties faced, the decision was ultimately the right one, emphasizing the importance of embracing challenges for long-term success.
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