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Platforms Serve Many, Products Serve One
Platforms are designed to accommodate multiple customers, personas, and use cases, in contrast to user-facing products that target specific individuals. A platform, like Okta's directory product, can underpin various services such as single sign-on, multi-factor authentication, and governance tools, showcasing its versatility. The development of a platform must focus on evolving to meet diverse needs and broader use cases, whereas traditional products concentrate on particular functionalities.