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Episode 189: Prioritizing Platform Products with Vijay Pitchumani of Okta

Product Thinking

NOTE

Platforms Serve Many, Products Serve One

Platforms are designed to accommodate multiple customers, personas, and use cases, in contrast to user-facing products that target specific individuals. A platform, like Okta's directory product, can underpin various services such as single sign-on, multi-factor authentication, and governance tools, showcasing its versatility. The development of a platform must focus on evolving to meet diverse needs and broader use cases, whereas traditional products concentrate on particular functionalities.

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