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The psychology of political messaging, with Drew Westen, PhD

Speaking of Psychology

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The Importance of Language in Politics

People react completely differently to a programm that's described as helping the unemployed, versus one that helps people who have lost their jobs. Can you really flip public opinion on a question just by describing the topic in a different way? I mean, how much differene might this make in terms of pole numbersi'll give you a couple of examples. Recently, i did a study on southern voters, looking at how to diffuse the the issues of race and race baiting which are not being taught in any school. But democrats tend to use the wrong language. They'll say, we must fight a we must fight systemic racism. That would be great, but less than 20 % of people

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