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The Slow Death Of Legacy Software, with Joe Stolte
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Rethinking User Experience for CRM Software
Adapting to the changing landscape in CRM software demands a shift in technology and culture. Incumbent companies face the challenge of breaking away from established architectures and behaviors. While developing AI tools like generative AI for basic tasks is a step in the right direction, the future might require advanced machine learning models akin to C3PO for automatic data management. Companies like Salesforce must consider if they have the capabilities and courage to make such pivotal changes, especially when weighed down by Wall Street expectations. The competition in CRM software is evolving rapidly as new players like Go High Level offer simplified solutions at a lower cost. The key lies in redefining the user experience to stay relevant and competitive in the ever-changing CRM landscape.
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