Conversion rate optimization involves paying attention to opt-in placements on websites to maximize impact. It is crucial to notice the pain points of customers seeking refunds and facing content issues, along with those who silently leave the website. The focus should be on long-term gains, such as generating leads that can benefit the business over time. The key to CRO lies in nailing key opt-in placements, like delayed pop-ups and exit-intent pop-ups, which can significantly enhance user engagement and conversions.

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