
How to Raise a Venture Fund | Rodney Appiah (Cornerstone VC)
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Cold Emails Plant the Seed for Ongoing Engagement
Cold emails may have a low conversion rate initially, but they play a crucial role in starting a conversation and planting the seed for future engagements. Even if recipients ignore the initial cold email, subsequent interactions such as meeting at events or through referrals can lead to building confidence and eventually result in potential investors approaching you for conversations. Fundraising is about creating a continuous loop of engagements, where consistent follow-ups and interactions eventually lead to positive outcomes. Cold emails are essential in initiating this process by starting the chain effect of building relationships and trust over time.
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