Google Zero is here. Now what?
Decoder with Nilay Patel
Risk of Google Zero for Website Traffic
A significant insight highlighted is the concept of 'Google Zero,' denoting the moment Google search stops directing traffic to a website. This emphasizes the risk of relying solely on platforms like Google search for traffic. The speaker suggests that if a business cannot define its essence beyond Google traffic, its sustainability may be questionable, reinforcing the unpredictability of platform reliance.
00:00
Transcript
Play full episode
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
