“Surround sound” your market using content - with Sam Kuehnle
95% Content
Innovate to Differentiate
Creating a unique path to perception in the market is vital for standing out among competitors. Starting a podcast focused on educational content can be an innovative strategy, especially in a field where competitors may not be utilizing this format. This approach allows for less competitive differentiation compared to conventional marketing podcasts, where the landscape is saturated with established players. By prioritizing unique and valuable content, organizations can shape their desired perception and carve out a distinct niche in the market.
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