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Founders cover image

#361 Estée Lauder

Founders

NOTE

What is business?

Business is likened to a deep, committed relationship that involves constant engagement and emotional investment, transcending mere routine work. The essence of a successful entrepreneur is not solely based on talent or intelligence, as many have succeeded without notable gifts or elite educational backgrounds. Instead, the crucial quality that differentiates successful entrepreneurs is persistence. This unwavering spirit drives individuals to persevere through challenges, adapt to obstacles, and maintain resilience in the face of adversity. True entrepreneurs exhibit a stubborn determination that compels them to push through when others advise them to quit, highlighting the importance of commitment and grit in the pursuit of business.

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