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#538: How I Built The Tim Ferriss Show to 700+ Million Downloads — An Immersive Explanation of All Aspects and Key Decisions (Featuring Chris Hutchins)

The Tim Ferriss Show

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How to Grow Your Projects

There is no magic bullet for growth. To build a unique position in the minds of people, read 'The Law of Category' from 'The 22 Immutable Laws of Marketing' and '1,000 True Fans' by Kevin Kelly. Focus on adaptable principles over tactics or tools. Instead of trying to please everyone, create content that a small percentage of your audience will love. This will attract hardcore supporters who will spread it to others. This approach has been highly effective in building a popular blog and podcast.

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