Defining a Growth Strategy in Uncertain Times
HBR On Strategy
00:00
Four steps to help executives plan for growth efforts
Executives should take advantage of organizational processes to overcome the downsides of operating like a traditional business./nIn new business, failure should be tolerated and structures should be created to protect and support smaller, experimental efforts./nIBM's emerging business opportunity program is an example of a structure that allows for recombination and flexibility./nExecutives should build these ideas into the way they run their companies.
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