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Defining a Growth Strategy in Uncertain Times

HBR On Strategy

NOTE

Four steps to help executives plan for growth efforts

Executives should take advantage of organizational processes to overcome the downsides of operating like a traditional business./nIn new business, failure should be tolerated and structures should be created to protect and support smaller, experimental efforts./nIBM's emerging business opportunity program is an example of a structure that allows for recombination and flexibility./nExecutives should build these ideas into the way they run their companies.

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