Understanding De-churched Audience Diversity

A study utilized machine learning to analyze data from over 7,000 participants, identifying four different groups within de-churched individuals. Notably, 51% of de-churched evangelicals are willing to return to church. To effectively engage with this audience, it is crucial to recognize the diverse characteristics within the de-churched population, such as cultural, Christian, mainstream, evangelical, ex-vangelical, and BIPOC de-churched individuals.