Genesis of "people first" approach (2009). From life coach. About finding talent.

In 2009, through a fortunate encounter with an executive coach named GP Flom, the speaker adopted a 'people first' approach. GP Flom's focus on talent and assessment, through his firm Green Peak, led to transformative conversations centered around people, not just events. During a coaching call, it became evident that the root of business issues was the presence of B or C players within the team. This realization shifted the speaker's perspective towards the importance of having the right people in place, leading to the understanding that success came from backing competent CEOs, even though it was initially out of necessity.