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Conveying the Impact of Policy Changes on People's Lives
Policy arguments can be made by showcasing how people's real lives would worsen due to specific changes, like longer airport lines and fewer flights if TSA agents or air traffic controllers are reduced. Voters care about what benefits their pocketbook, family, and life, not just the institution of democracy. To win elections, it's crucial for the left to communicate how individuals' lives would be negatively impacted by proposed policies.