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Why Mr. Beast will be Worth $100 Billion | Ep 577
The Game with Alex Hormozi
The Power of Branding and Pricing: Key Factors for Business Success
A strong brand is determined by the premium it can command on a commoditized product. For example, a white t-shirt with an LV logo can sell for $100 compared to a plain one selling for $1, showcasing the power of branding. The owner of Louis Vuitton, Bernard Arnault, understands this and its value, making it a highly valuable brand. The profits generated from selling the same thing can be reinvested in innovation and marketing to further strengthen the brand. Pricing power is crucial for a business's cash flow and profits, and a strong brand provides influence over it, leading to higher enterprise value.
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