LEAVE YOUR MARK: Freshly Brewed Career Advice with Aliza Licht cover image

Fat Mascara's Jennifer Sullivan From Beauty Editor to Full-Time Podcaster, Why She'll Try Anything Once, and the Next Big Trend in Beauty

LEAVE YOUR MARK: Freshly Brewed Career Advice with Aliza Licht

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How to Find Your Voice and Build a Brand

Finding an authentic voice, particularly for individuals without a background in writing or media, is crucial for effective self-expression in social media and podcasting. Embracing an eclectic approach while acknowledging your multifaceted nature can enhance personal branding, as rigid simplification may not resonate with your true self. Authenticity is paramount; audiences can discern insincerity. To hone your writing voice, study and mimic the style of writers you admire—this practice helps uncover the underlying rhythm and thematic preferences intrinsic to their voice. Consistency also plays a vital role in maintaining audience engagement. Building a brand that feels reliable encourages listeners to return, fostering a sense of community and trust. Opening up about industry insights makes content relatable, inviting listeners into a more genuine conversation about shared experiences.

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