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5 Secrets That Make Your Content 10x More Valuable (with Michele Linn)
Distribution First
Having Guardrails for Strategy Alignment
Defining big picture questions upfront when working on surveys helps to guide the research process, ensuring that survey questions are built to answer those key questions and that the data presented aligns with them. Establishing clear guardrails or guideposts for content strategy and messaging can keep everyone on track, providing a reference point for decision-making and maintaining alignment. Having these guardrails in writing, agreed upon by all involved, is invaluable in preventing unnecessary debates or deviations. Clarifying and documenting content strategy vision and objectives can help in staying focused and making informed decisions on content creation, podcast topics, guest selection, and training initiatives.
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