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A conversation with David and Ben from the Acquired podcast

Founders

NOTE

The Dirty Secret of Acquired and Founders

The key insight is that a common misconception is that people read books regularly, but in reality, the average person reads very few books per year. The speaker highlights that by reading books and sharing the knowledge gained, one can significantly expand the market for books, as many individuals do not regularly read books. The speaker recalls an encounter with a friend who emphasized that the average person reads less than one book per year, contrary to the speaker's initial perception that it could be around twelve books annually. This revelation underscores the untapped potential for sharing book knowledge in a society where reading habits are much lower than commonly assumed.

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