People like us do things like this

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The insight of this snip is that the concept of 'people like us do things like this' has the power to shape our daily decisions and actions. It encourages us to align our choices with the identity we want to embody. This concept becomes ingrained in our minds after hearing it and motivates us to go the extra mile, push harder, and engage in positive habits that reflect our desired identity. It emphasizes that all motivation is self-motivation and that external standards can be internalized through repetition and practice.

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The extraordinary Seth Godin joins Joe to discuss the importance of focusing on the practice over outcomes, why the process matters, and how we can create buy-in within our organizations. Seth also explains why writing is important habit to develop in our personal and professional lives.

Seth Godin is the author of nineteen international bestsellers that have been translated into over 35 languages and have changed the way people think about marketing and work. He’s a recent inductee the Marketing Hall of Fame, and a member of the Direct Marketing Hall of Fame, and the Guerilla Marketing Hall of Fame.

In addition to writing and speaking, Seth was founder and CEO of Squidoo.com. His blog www.sethgodin.com is the most popular marketing blog in the world. Before his work as a writer and blogger, Godin was Vice President of Direct Marketing at Yahoo!