The Correlation Between Accessibility/Authenticity and Polish in Branding

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The level of polish in branding can affect credibility and authenticity in different ways. While obsessing over polish can enhance credibility, being authentic and accessible can also contribute to building trust and connection with the audience. The correlation between accessibility and polish suggests that the more accessible a brand is, the more important it becomes to exhibit attention to detail, such as proper grammar, as it signals effort. On the other hand, being less polished can enhance authenticity and appeal to audiences who value raw, unfiltered communication from figures like Elon Musk or Joe Rogan. However, for lesser-known individuals, maintaining accessibility while being unpolished may not yield the same positive effect as it does for public figures.

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Mentioned on today’s episode:

Gardening Platforms:
https://docs.google.com/presentation/d/1cY95dRixFho0pMIlrEFcGL_XKVy9vnE4NGOD6TQMj50/view#slide=id.ge22ac2ec66_0_94

Slime Molds: https://komoroske.com/slime-mold/

FLUX Collective: https://read.fluxcollective.org/