Choiceology with Katy Milkman cover image

To Fight Another Day: With Guests Alex Imas & Mary Stockwell

Choiceology with Katy Milkman

00:00

The Phenomenon of Loss Chasing and Reference Points

Realization resets people's reference points by making them acknowledge the loss they have incurred. When individuals experience a loss but do not sell the asset, they tend to engage in riskier behavior to compensate for the loss. This behavior is known as loss chasing. However, when they sell the asset and realize the loss, their reference point resets, leading to a decreased willingness to take on more risks. Hence, after a realized loss, individuals take on less risk, while after a paper loss, they tend to take on more risk due to the impact of realization on their reference point.

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