HubSpot offers an integrated marketing automation and CRM platform to assist sales and marketing teams in converting leads into customers. The platform helps in tracking website visitors, optimizing website performance for better sales, and enhancing customer conversion. It serves as an ideal solution for companies looking to improve lead conversion and customer acquisition, especially after investing in advertising. Integrating this platform into the advertising business can significantly boost sales and revenue, making it a strategic fit for businesses like Google. Despite potential regulatory scrutiny, the platform can be viewed as a valuable enterprise software plug-in, enabling sales teams with the necessary tools for customer conversion without overlapping with ad network businesses.