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The Shift from One-Time Sales to Subscription Models
The traditional one-time sales model is becoming obsolete as the market dynamics shift towards subscription-based revenue. Growth in technology and internet adoption created opportunities for one-time sales, but with market saturation and finite consumer bases, sustainable revenue models must evolve. As user bases stabilize and the potential for exponential growth dwindles, companies need to extract more value from existing markets. The phenomenon of massive market expansions akin to India's rapid internet adoption is unlikely to recur, as most developed regions have already achieved extensive connectivity and face declining birth rates. Future growth will be limited, necessitating a focus on recurring revenue through subscriptions to maintain profitability.