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Design Better cover image

Ed Catmull: Creative lessons from Lucasfilm to Pixar and beyond

Design Better

NOTE

The Three Categories of Films and the Elevator Test

One third of films is made without forcing ideas, one third is based on great ideas that filmmakers have confidence in, and one third is considered higher risk. The elevator test is used to determine whether an idea is worth supporting. It requires condensing the concept into a clear and convincing pitch in a short amount of time.

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