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AI + You | 5 steps for impactful experimentation

Masters of Scale

The Expansion of Bing's Clickable Area and the Birth of Microsoft Clarity

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Bing faced a problem with the clickable area on their search engine and expanded it. This led Microsoft to realize that their solution could be useful for others as well. They developed a behavioral analytics product called Microsoft Clarity, which brought clarity to the market and is available for free. The impact of this product on one startup's bottom line will be discussed. On the podcast, Master the Scale, Reed Hoffman explores the power of AI and the importance of ongoing experimentation. The show features experts who have scaled AI over the past decade and shares stories and lessons from pioneers like Open AI, Google DeepMind, and Microsoft.

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