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Scaling Creativity: Josh Silverman on Etsy's growth, AI integration, and market strategies | E1985

This Week in Startups

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Sellers' Success Depends on Fulfilling Buyers' Promise

Every seller sees themselves as the hero of their story and believes they belong on the Etsy marketplace. Etsy needs to promise sellers to bring them buyers, as the sellers' success is tied to this promise. Etsy's brand must attract buyers seeking unique, handmade items for self-expression. This focus on unique, personal products sets Etsy apart from other platforms like Amazon, where products are reduced to thumbnails and text.

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