Ryan Babenzien - JolieSkinCo - Season 02 Episode 01
Chew on This - Digestable DTC Content
**Offline, non-measured stuff, support paid, measured stuff. **
The perception that digital marketing is superior due to its measurability is misleading, as measurable performance does not equate to effectiveness or profitability. Many acclaimed marketers struggle to achieve significant performance, with some not even earning back first purchase profit. Brands heavily dependent on digital channels often do not sustain profitability. To counteract inefficiencies in digital marketing, it's essential to support paid, measurable efforts with offline, non-measured strategies, despite the difficulty in measuring their impact. Increasing budgets alone won't resolve performance issues; success is influenced by how well platforms like Facebook are optimized to maximize profits for themselves, instead of advertisers. Offline marketing can be effective over time, but it requires patience and focus on margins to ensure overall effectiveness and profitability.
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