The Dangers of Audience Capture

Audience capture is when an algorithm or audience suddenly relates to something and the platform provides more of what they want./nThis phenomenon can result in a loss of control over the platform./nPolitically controversial opinions or unorthodox opinions can suddenly gain popularity and define a person's identity on the platform/nNegative stories can still drive traffic to a person's profile or content./nSpeaking up about one thing can lead to becoming an internet troll or defining one's persona.