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20VC: Capital G's Laela Sturdy on What Stripe, UiPath and Duolingo Taught Me About Company Building and Investing | How to Analyse Valuation, Market Timing, Sizing and Exiting | Life Inside Alphabet's $7BN Growth Fund
The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
Beware the Illusions of Expansion
Successful startups often falter in their second act by underestimating the challenges of entering adjacent markets. Founders can fall into the trap of overconfidence after initial success, failing to recognize that the competitive dynamics in new markets may mirror those they previously overcame. A crucial misstep is neglecting to carefully evaluate their product's right to win in the new landscape and the distinctive qualities that set it apart. Moreover, many companies lack adequate focus and resource allocation, hindering their ability to establish a foothold in these new areas. Analyzing these factors is essential to avoid the pitfalls that can lead to failure.
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