The Exclusive Credit Card Made for Creators | Eric Wei
Marketing School - Digital Marketing and Online Marketing Tips
Key Factors in Financial Technology and Market Verticalization
The three key factors in financial technology are acquisition, underwriting, and cost of capital. While many focus on the cost of capital and underwriting, acquisition is actually the most important. Vertically focusing on specific markets allows companies to excel in underwriting and attract customers, becoming the default choice for their needs. Focusing on serving specific client segments can lead to natural sharing and growth without relying on paid influencer activations. This customer-centric approach is exemplified through initiatives such as podcasts that highlight the personal side of creators' journeys.
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