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MVPs are Officially Dead: Here's How to Launch and Find Market Fit in 2024 w/ Sachin Rekhi
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Using a Waitlist to Pre-Qualify Customers and Improve Product Fidelity
Utilizing a waitlist as a tool to pre-qualify customers and enhance product fidelity is a strategic approach to product development. By narrowing down the waitlist to target audiences, companies can ensure that only the right customers are added, leading to a better fit between the product and the audience. Conducting closed beta testing with pre-qualified users allows for more in-depth iterations and feedback, compared to launching an MVP publicly where the feedback may be shallow. With a waitlist, control is maintained over the acquisition process, ensuring that the right customers matching the target market are added. This method offers a more effective way to gather feedback and iterate on the product, avoiding the common pitfall of listening to feedback from non-ideal customers.
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