The Diary Of A CEO with Steven Bartlett cover image

Moment 169: CIA Spy Reveals How To AVOID Media Manipulation & Brainwashing: Andrew Bustamante

The Diary Of A CEO with Steven Bartlett

NOTE

Manipulation vs. Motivation as Currency

The speaker discusses the concept of radical transparency and how people are constantly manipulating or being manipulated due to not being aware of it. There is a duality in the concept of manipulation and motivation, where manipulation is about achieving what you want from others, while motivation is about getting others to do what they want. Understanding the motivations of individuals, which the speaker simplifies into the acronym RICE - reward, ideology, coercion, and ego, is key to effectively working with people and influencing them.

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