Future Design and Long-Term Thinking for Business Leaders

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Business leaders should redefine their moral imperative to consider stakeholders beyond just shareholders, including future generations. Engaging in perspectives from the future through exercises like Future Design can shift the dialogue towards meeting the needs of future generations. CEOs are encouraged to act as 'temporal incursion agents,' considering not only short-term interests but also the long-term impact of decisions on future generations, as these decisions will shape the course of humanity for centuries to come.

We are biologically wired to focus on the near-term, and that’s often a good thing. But in this moment — with global conflict, fast-evolving tech, and climate change dominating our present — we need to also prioritize long-term impacts. Futurist Ari Wallach joins Rapid Response host Bob Safian to dive into our biological and business motivations around what he calls “futuring.” Host of the new PBS docuseries, A Brief History of the Future, Wallach shares lessons from the longest-standing corporations on Earth, why he views AI as “immortal algorithms,” and how business leaders must embrace the moral imperative of their business as a core KPI.

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